The official e-newsletter of the Sioux Falls Convention & Visitors Bureau.

Welcome to The Visitor Beat - a monthly look inside the Sioux Falls visitor industry. We will share recent industry news, show you what we are working on and introduce you to some of the faces that make our city truly the heart of America. Please let us know if your organization has news to share. 

Connect Chicago

CVB Sales Manager, Jill Niedringhaus, will attend Connect Chicago in Itasca, IL at Eaglewood Resort and Conference Center on February 25-26, 2019. Connect Chicago is an annual education conference and appointment-only trade show that hosts meeting planners from across the country and focuses on national association, corporate, and international meetings. In addition to appointments, Niedringhaus will attend educational workshops and networking events

Ruth Ziolkowski Outstanding Hospitality & Customer Service Award

CVB Sales Manager, Jackie Wentworth, was honored last month at the South Dakota Governor's Conference on Tourism by winning the Ruth Ziolkowski Outstanding Hospitality & Customer Service Award. This award honors tourism industry professionals who display outstanding and genuine hospitality to visitors. A total of four individuals from around the state received this award. See the complete list of award winners from the two-day conference in Pierre.

Record-Breaking Attendance

Sioux Falls hosted the Kennedy Center American College Theater Festival Region 5 last month. There were 87 different colleges and universities represented that broke an attendance record of 1,581 students and faculty! All theater activities were held at the Washington Pavilion and the Orpheum Theater, with the Holiday Inn City Centre serving as the headquarter hotel.

The CVB handed out free hot chocolate one morning to help warm-up from the cold temperatures that week. A total of seven gallons of hot chocolate was handed out in two hours!

The festival was a great success, and attendees enjoyed their time in Sioux Falls. This festival will be returning next year January 19-25, 2020.

Sioux Falls Skedaddle

You may have heard the news – a new half-marathon is coming to the city! The Sioux Falls Skedaddle is a 13.1-mile race being put on by 605 Running Company and Pink Gorilla Events in Lincoln, NE. The course winds through various parts of Sioux Falls including the Big Sioux River Recreation Trail, Downtown Sioux Falls and passes by both Augustana University and University of Sioux Falls. The race is being capped at 2,500 runners, so get registered today before it’s too late!

Visitor Industry Luncheon

The CVB’s annual Visitor Industry Luncheon will be held on Tuesday, May 14th at the Convention Center. This year’s featured speaker is ABC’s Shark Tank co-star, Daymond John. Daymond will be speaking on fundamentals for success in business. Request your tickets today! You won’t want to miss out on this great event!

New Visitor Guide Coming!

The CVB’s 2019-20 Sioux Falls Visitor Guide is expected to be released during the week of February 18th! The guide will be available in both print and digital forms. Our Visitor Guides are on display at various locations throughout the city. Please contact us if you wish to have some for display at your business.

NSIC Sponsorship

The CVB has partnered with the NSIC (Northern Sun Intercollegiate Conference) to be a sponsor for 2019. Aspects of the sponsorship include the CVB becoming the exclusive partner of the NSIC Social Media recap at the NSIC/Sanford Health Men’s and Women’s Basketball Tournament, having an ad in the game programs distributed at the basketball tournament, a video ad to be aired before events on game broadcasts, and more. The NSIC is a conference of 16 schools from South Dakota, North Dakota, Minnesota, Iowa, and Nebraska.

The CVB is excited for this exposure opportunity to get in front of thousands of fans across the region. “We are very happy to have the Sioux Falls CVB as a corporate partner,” said NSIC Commissioner Erin Lind. “Sioux Falls is a tremendous supporter of the NSIC and we are glad NSIC contests and tournaments are among the numerous events the Sioux Falls CVB helps to attract the city.”

Travel Trends to Look out for in 2019

Meredith Travel Marketing recently release a few trends to watch in 2019 in the travel industry.

  • DNA Tourism
    Thanks to genealogy services like Ancestry and 23andMe, it’s now easier than ever to trace your family tree. With a new understanding of who they are and where they come from, travelers are flocking to the homelands of their ancestors.
  • Curated Experiences
    In a recent survey by, 60% of travelers said they value experiences rather than material possessions. This year, travelers will be looking for tours, activities and accommodations that offer an authentic and personalized experience.
  • Sustainable Travel
    Millennials and Gen Z travelers are predicted to take sustainability into account when planning their 2019 trips. Whether it’s choosing eco-conscious accommodation providers or taking action and cleaning up beaches themselves, travelers are making thoughtful decisions to help the environment. 
  • Tailored Tech Travel
    With the growing popularity of new technology like AI and augmented reality, travelers can augment their journeys with new experiences, personalized suggestions and insider tips. 51% of travelers surveyed said they like the idea of having a digital tour guide while on a trip, with features that allow you to meet historical figures or point out nearby attractions.

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