The official e-newsletter of the Sioux Falls Convention & Visitors Bureau.

Welcome to The Visitor Beat - a monthly look inside the Sioux Falls visitor industry. We will share recent industry news, show you what we are working on and introduce you to some of the faces that make our city truly the heart of America. Please let us know if your organization has news to share. 

Destinations International Top 5 Takeaways
  1. Meeting professionals want the CVB to be "Destination Designers".
    Once the relationship is established meeting professionals want the entire team of sales, services, and hosting parties to stay present from the start of the sale to the end of their event. The most important attributes destinations can offer is designing the experience attendees will have and the walkability between host facilities and things to do. In fact, attendee satisfaction ranks the highest in measuring the success of a meeting or event.
  2. Technology developed for meeting professionals will be the top trend to shape the meetings industry in the next three years.
    When asked about what the future of the meetings industry will look like in three years technology developed for meeting professionals rose to the top at 85.2%. This trend is especially important when entertaining apps, facial recognition software, and the ability of the destination to host events such as global esports through 5G technology.
  3.  CVB's should increase frontline engagement and their relationship with Airbnb operators.
    CVBs across the country are increasing and enhancing frontline hospitality and local ambassador training so their services remain top-notch. In a world where rideshare and vacation rentals continue to grow this is especially important. Since 2017 the perception meeting professionals have on the strength of relationship between the local CVB and Airbnb grew by 6.8%, from 26.2% in 2017 to 33% in 2018.
  4. Stay ahead of data dissection and communicate relevant measurement.
    The focus of measurement for CVB’s has shifted from hotel rooms booked and venue revenue to enhanced focus on visitor satisfaction, resident sentiment, per person daily spend, and total visitor spend. Hotels booked and venue revenue is still very important, but the CVB often doesn’t hold full control over those metrics. Brand perception and marketing performance indicators remain imperative to showing the return of advertising spend and effective use of data to target the appropriate audiences.
  5. Collaborative practices are imperative.
    The City Pairs Task Force collectively developed a Collaborative Practices Framework for CVBs and Convention Centers to establish and continue to positively impact the community. The pillars include trust, structure, sharing, access, accountability, advocacy, technology, and defendable. The release of the Local and Public Events Module of Destination’s International’s Event Impact Calculator will offer a consistent methodology for convention centers and CVBs to report the economic stimulation of all events.

*Research as reported by Destinations International, International Association of Venue Managers, and Destination Analysts.

CVB to Sell Sioux Falls at Connect Marketplace

Anna Eliason, Erin DeWitt, Jill Niedringhaus, and Patrick Daschel from the Sioux Falls CVB will attend Connect Marketplace in Louisville, KY at the Kentucky International Convention Center on August 26-28, 2019. Connect Marketplace is an annual education conference and appointment-only trade show that hosts meeting planners from across the country and focuses on national association, corporate, sports, specialty, and international meetings. The CVB sales team will be meeting with planners in one-on-one appointments to sell Sioux Falls, and they will also attend educational workshops and networking events.

Sioux Falls GreatLIFE Challenge

The Sioux Falls GreatLIFE Challenge will be back at Willow Run Golf Course August 29th – September 1st as part of the LPGA Symetra Tour. This tournament features some of the best up-and-coming female golfers from around the world – all with a chance to earn a spot on the LPGA circuit.

Tournament organizers are looking for volunteers for a variety of positions throughout the duration of the tournament. For a full list of volunteer opportunities and more information, visit

2019 USA Powerlifting Bench Press Nationals

The 2019 USA Powerlifting Bench Press Nationals will be held August 31 – September 1 at the Sioux Falls Convention Center. Approximately 260 lifters from 41 states will be competing in this national championship, which will determine the USA National Team that will compete in Czech Republic in May 2020. The event starts at 10am both days. General admission is $10 for adults, and $5 for students. This will be the first USA Powerlifting national event held in South Dakota since 2003. USA Powerlifting is the largest powerlifting organization in the country.

National Disability Rights Network

The National Disability Rights Network (NDRN) is headquartered in Washington, DC and works on behalf of the Protection and Advocacy Systems (P&As) and Client Assistance Programs (CAPs) and is the nation’s largest providers of legal advocacy services for people with disabilities. The Sioux Falls CVB sales team met with two NDRN meeting planners while on their annual DC sales blitz in April. The face-to-face meeting was an opportunity to educate the planners on what Sioux Falls has to offer as a host city and encourage the organization to select Sioux Falls as a potential meeting site. This September 24-26, 2019 the National Disability Right’s Network will hold their Fall PABSS Core Training in Sioux Falls at the Holiday Inn City Centre. 40 attendees from all over the United States are expected to attend.

11 Must-Sees for the Whole Family

Yes, it’s August and school is just around the corner. But that doesn’t mean that the summer fun has to end. There are numerous outdoor activities to enjoy for many weeks before the weather turns. Call your partner and grab your sunglasses because there’s plenty of sunshine to soak up with these activities. 11 Must-Sees for the Whole Family.

Sioux Falls People for Youth

Two notable softball tournaments were held in Sioux Falls last month, both of which were organized by Sioux Falls People for Youth, a local organization of volunteers who work to bring in softball tournaments and promote the sport. The Ringneck International Tournament was held July 5th-7th and featured 132 teams representing eight other states and Canada. The 18U Girls Fastpitch USA Northern Nationals was held July 25th-28th featuring 26 teams from six states. Sioux Falls will also be hosting the 2020 18U Girls Fastpitch USA Northern Nationals in July.

Sioux Falls People for Youth currently has a new facility under construction at Sherman Park. This new building will be used for tournament headquarters, team check-in, storage space for field supplies and various other uses.

South Dakota State A Long Course Championship

Last month Sioux Falls hosted the South Dakota State A Long Course Championship at the Midco Aquatic Center. Over 400 swimmers from around the state competed over the course of the three-day event. The hosts for the meet, Sioux Falls Swim Team, claimed first place.

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