The official e-newsletter of the Sioux Falls Convention & Visitors Bureau.

Welcome to The Visitor Beat - a monthly look inside the Sioux Falls visitor industry. We will share recent industry news, show you what we are working on and introduce you to some of the faces that make our city truly the heart of America. Please let us know if your organization has news to share. 

TripAdvisor's #1 Traveler Ranked Hotel

The Comfort Inn & Suites has reclaimed the coveted #1 Traveler Ranked Hotel in Sioux Falls on TripAdvisor! With nearly 400 reviews and a 4.5 out of 5 rating on TripAdvisor, the Comfort Inn & Suites sits atop Home2 Suites and the ClubHouse Hotel & Suites who round out the top three. TripAdvisor has received over 500 million traveler reviews from around the world on hotels, restaurants, attractions and more.

South Dakota Governor's Conference on Tourism

There is still time to register for the South Dakota Governor’s Conference on Tourism next month. The three-day conference in Pierre on January 15-17 will feature professionals in the industry who will speak on the latest travel trends and the current state of travel, both statewide and nationwide. Hear from travel experts such as the President and CEO of the U.S. Travel Association, Roger Dow, and the President and CEO of Brand USA, Christopher Thompson.

Sioux Falls has a block of rooms reserved, so if you are interested in joining, please contact Jackie Wentworth at More information and conference registration can be found at

Sales Team Attends Connect Faith

Sioux Falls was represented at Connect Faith, a Connect Meetings tradeshow in Ontario, CA last month. The CVB met with 33 faith-based planners from across the country. These planners hold a variety of events including youth and adult retreats, as well as regional and national meetings and conventions. Several RFP’s and leads have already been received as a result of this tradeshow.

CVB Attends Tradeshow in D.C.

The CVB attended a new tradeshow this month. Sales Managers, Anna Eliason and Jill Niedringhaus represented Sioux Falls at Connect DC in Washington, D.C. on December 5, 2018. Connect DC is a reverse tradeshow, meaning planners and suppliers are matched for individual one-on-one appointments based on their needs, requests and additional factors. Anna and Jill each had the opportunity to meet with 25-30 national association planners based out of D.C., attended general sessions, roundtables and networked throughout the event. 

Holiday Travel Tidbits

Meredith Travel Marketing recently released a few holiday travel statistics for 2018. With the holidays fast approaching, everyone is beginning to make their plans to spend time with family and friends. While many people will stay at home, there is also a large number of people that will be traveling. According to a national survey by PwC, one-third of the consumers surveyed plan on traveling.

Consumers will spend approximately 54% of their total holiday budget on travel. Consumers with an annual household income of $65K+ will spend more than three times on travel than consumers with a household income of less than $65K. Nearly 52% of mature millennials (aged 32-36) are planning to go on vacation this holiday season, versus 35% of consumers overall. With the season of giving nearly upon us, almost 10% of consumers will gift travel to family and friends this year.

Hyatt Place Coming to Sioux Falls

Plans have been announced for a new 112-room Hyatt Place at Lake Lorraine. This property marks the second hotel coming to Lake Lorraine, along with Aloft. A construction timeline has not been announced yet. Read more information on SiouxFalls.Business.

New TripAdvisor Features

TripAdvisor is launching a new traveler experience which will allow for more personalized content for consumers. With an account on TripAdvisor, users will soon be able to follow friends, family and travel brands to get helpful advice and recommendations from them. Watch this video from TripAdvisor to learn more about it.

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