2015 Visitor Industry Luncheon
Keynote Speaker Roger J. Dow
"The Impact of Travel: How it Bolsters the U.S. Economy"
Tuesday, May 12, 2015 - 11:30 a.m. to 1:30 p.m.
Tickets - $40 per person
The Sioux Falls Convention and Visitors Bureau is pleased to announce U.S. Travel Association President and CEO Roger J. Dow as the featured speaker for the 2015 Visitor Industry Luncheon to be held May 12, 2014 at the Sioux Falls Convention Center.
Roger Dow is president and CEO of the U.S. Travel Association, the Washington, D.C.-based national umbrella organization representing all segments of travel in America—an industry responsible for generating $2.1 trillion in annual economic output. U.S. Travel’s mission is to increase travel to and within the United States. The association advocates for improved travel facilitation and visa reform, provides authoritative travel research and analysis, and hosts annual signature events, including IPW, which generates more than $4.7 billion in future travel business to the United States.
Dow was instrumental in leading the industry-wide movement that led to the adoption of the bipartisan Travel Promotion Act signed into law by President Obama in March 2010 and renewed in 2014. The legislation established Brand USA, the highly effective communications and promotion program that
attracts more international visitors to the United States. Dow also launched the Project: Time Off initiative—the multifaceted, research-driven travel advocacy and awareness campaign to prove the personal, business, social and economic benefits that taking earned time off can deliver. Dow and U.S. Travel are also leaders of the Meetings Mean Business Coalition, a campaign that provides resources, tools and information to show the real impact the industry has on businesses, economies and communities.
Dow has served in his present position since 2005. Prior to joining U.S. Travel, Dow advanced through the ranks at Marriott International in a career that spanned 34 years, where he began as a summer lifeguard at the sixth Marriott hotel and rose to senior vice president of global and field sales, where he led Marriott’s 10,000-person worldwide sales organization. His many accomplishments for the company included development of Marriott Rewards, the world’s leading frequent traveler program.
Dow was honored with the 2013 Hospitality Sales and Marketing Association International Albert E. Koehl Lifetime Achievement Award and the 2013 APEX Award for Distinguished Service by Black Meetings & Tourism Magazine. He was also recognized by CEO Update as one of the Top CEOs in Associations 2012 out of more than 7,000 trade associations, and additionally, one of just 10 CEOs selected as the Top CEO. His peers named him Association Executive of the Year, an honor presented by Association Trends magazine, which reflected Dow’s success in unifying the travel industry and greatly increasing its effectiveness on Capitol Hill. He has also been named to the Convention Industry Council’s prestigious Hall of Leaders; was recognized by Meeting Professionals International (MPI) as one of the industry’s top leaders; was honored by the Destination and Travel Foundation with the Spirit of Hospitality Award; was selected by MeetingNews as one of the 25 most influential people in the meetings industry; and has been honored by the American Society of Association Executives (ASAE) with its Academy of Leaders Award. In 2009 he was presented with an honorary degree from Johnson & Wales University (Doctor of Business Administration in Hospitality Management).
Dow frequently speaks on leadership, sales, marketing and management at conventions and corporate meetings. He has co-authored two books: “Turned On – Eight Vital Insights to Energize Your People, Customers and Profits” and “The Trust Imperative – The Competitive Advantage of Trust-Based Business Relationships.” Dow served in the United States Army with the 101st Airborne Division in Vietnam, where he received the Bronze Star and other citations.